November 2008 Successful launch of Leeds City Museum results in new projects for Purebrand

Following the successful launch of the City's newest visitor attraction, the £26m Leeds City Museum, Leeds City Council has awarded Purebrand a number of new projects to promote other regional landmarks and forthcoming events.

Visitor numbers to the new museum have surpassed all expectations, with records showing that more than 60,000 people flocked to Leeds City Museum in its opening month alone.

As a result, Purebrand has been commissioned to bring a fresh look to the marketing for Lotherton Hall and Temple Newsam, two of Leeds’ most historic landmarks. In addition, Purebrand has also been asked to produce promotional campaigns for ‘IceCube’ – the temporary skating rink at Millennium Square that has become a popular annual winter attraction - as well as the City’s New Years Eve 2008 celebrations.

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