Purebrand Creative Communications - Purebrand re-launches TMD Friction´s racing brands at Cologne Expo

November 2008

Purebrand re-launches TMD Friction´s racing brands at Cologne Expo

Having recently been stripped-down and completely re-engineered by Purebrand, TMD Friction’s flagship racing brands have been re-launched at Performance Motorsport World Expo 2008 in Cologne, Germany.

The largest supplier of OE brake pads to some of the world’s fastest and most exotic high performance road cars, including Aston Martins, Audis, Ferraris, Porsches – and even the 252mph Bugatti Veyron – TMD Friction has also established itself as one of the leading manufacturers of brake friction to the global motorsport industry, through its highly successful Mintex Racing and Pagid RS brands.

Working closely with the Vice President of the global automotive component group’s new High Performance and Racing Division, Darren Robinson, Purebrand has developed new branding, packaging and literature for both Mintex Racing and Pagid RS. The exhibition is the culmination of almost nine months of work for Purebrand and the first opportunity for the TMD Friction High Performance and Racing Division to present itself to distributors and race teams from around the world.

Commenting on a successful outcome, Darren Robinson said; "Having worked very successfully with Purebrand over the last 5 years they were the obvious choice to look after our requirements for the re-branding and ongoing marketing for the High Performance and Racing Division. As the market leader within these fields, and as these are the premium brands of TMD Friction, it was vital that we had a completely fresh approach with outstanding imagery and design, along with original ideas to represent the high level of innovation that drives our business. The outcome has been extremely successful and the flexibility that Purebrand offer will ensure they continue to be the sole choice for my Divisional requirements".