Jay Tee Group has appointed Purebrand as brand-builders for its flagship Folly Hall project, a sympathetic renovation of the 19th century cotton mills that are one of Huddersfield’s most famous landmarks.
The site comprises two mill buildings which will be converted into over 60,000 sq ft of modern and well appointed B1 office accommodation, to be rolled-out in two phases, yet many of the mills’ original features will also be retained.
The complex forms part of the £200m regeneration of Huddersfield’s Waterfront Quarter, which will include bars, cafes, and residential apartments and sits adjacent to The University of Huddersfield’s new and highly innovative Creative Arts Building.
Purebrand has already laid the foundations for the marketing of the Folly Hall complex by creating the brand identity and work has begun on an integrated marketing strategy, which will include a website, brochures, press advertising and signage.
www.follyhall.co.uk