Purebrand has been commissioned to create and deliver the pre-opening promotional campaign for the £26million Leeds City Museum, set to become one of the City’s major visitor attractions.
The Museum will offer free entry when doors to the public for the first time on September 13th 2008, thanks to being jointly funded by the Heritage Lottery Fund, Leeds City Council, the Single Regeneration Budget and Yorkshire Forward.
It is guaranteed to provide an exciting and fun day out for all ages, with four floors of interesting artefacts, interactive and audio-visual displays, all of which bring the City’s history to life and explore different civilisations throughout time.
The museum will also host touring exhibitions, the first of which is ‘Eating Creepy Crawlies’, a revealing exhibition which gives an insight into the large number of cultures around the globe that still eat insects, beetles and bugs as part of their daily diet! Of course the museum’s café, which fronts on to Millennium Square, will serve visitors with a wide range of more familiar hot and cold refreshments.
Purebrand’s handling of the Leeds City Museum pre-opening promotional campaign marks a continuing of the Company’s successful relationship with Leeds City Council, which began in 2001 with the creation of the Accesspoint brand and marketing for Leeds’ libraries and which led to a marked increase in library users. The promotional campaign for the launch of Leeds City Museum will begin in August and will include both magazine and newspaper advertising and advertising across the region's public transport system. In addition, Purebrand has been commissioned to create a range of promotional material and merchandise for the opening of Leeds City Museum.
Ben Fox, Head of Client Services for Purebrand commented; “Purebrand has a great relationship with Leeds City Council and this contract to help launch Leeds City Museum is a wonderful opportunity to exercise our creativity and ensure the Museum’s strategic objectives are achieved. It’s certainly a diverse campaign and we’re looking forward to delivering maximum publicity for the forthcoming launch of what is sure to be a fantastic attraction. ”