Purebrand's rebranding of the IT Foundry, an established business training organisation within Sheffield Hallam University, has been met with universal acclaim.

 

Coinciding with relocation to new premises, Sheffield Hallam University commissioned Purebrand to lead a complete re-naming and re-branding project in order to support the IT Foundry's diversification into delivering a wider range of courses. The new branding gives the IT Foundry a credible identity that will enable it to successfully compete for corporate applicants from South Yorkshire's thriving business community.

 

Now known simply as the Training Foundry, to support the new identity Purebrand has produced a direct mail and online e-marketing campaign with the aim of raising awareness and informing potential customers about all the exciting changes that are taking place.

 

Commenting on the new branding, Debbie Turvey, Marketing Officer at the University, praised Purebrand's work on the project: “We are delighted with the rebrand work Purebrand delivered for The Training Foundry here at Sheffield Hallam University. They excelled at developing the brief into a tangible product which will remain in place for years to come. The creativity and attention to detail has been superb with a constant source of new ideas being offered.”